Consumer Protection and Advertising

Consumer facing businesses now face an active regulator with its own guidelines on dark patterns and endorsements. Most enforcement risk sits in the interface and the packaging rather than the contract.

WHAT WE DO
• Consumer Protection Act, 2019 and CCPA enforcement
• Dark patterns under the CCPA Guidelines, 2023, all thirteen specified practices
• Misleading advertisement and endorsement disclosure obligations
• Influencer and celebrity endorsement compliance
• Product liability under Chapter VI and recalls
• E-commerce Rules, 2020, flash sales, country of origin and fall back liability
• Legal Metrology declarations, MRP and net quantity for listings
• BIS certification and Quality Control Orders
• FSSAI labelling, display and advertising claims
• Surrogate, comparative and disparaging advertising

HOW THE WORK IS ORGANISED
Platform and interface · Packaging and labelling · Advertising claims · Enforcement

KEY INSTRUMENTS
Consumer Protection Act, 2019 · Legal Metrology Act, 2009 · BIS Act, 2016 · FSS Act, 2006

FEES
Fixed fee for defined scopes, retainer arrangements for ongoing volume, and time based billing where scope cannot be fixed in advance. The basis is agreed in writing before work begins and discussed at first contact.